The Reluctant Fundraiser:

Demystifying the Process and Unlocking the Door to Success

While you may not consider fundraising part of your job, you can play a big role in contributing to your organization’s success. Here’s the truth about fundraising: it isn’t solely the responsibility of the development officer. Increasingly, many people who work in higher education, healthcare, and nonprofits are called upon to help raise money.

Those who can benefit from this workshop: academic leadership and faculty; healthcare professionals, including physicians; nonprofit executives; volunteers; and board members.

This workshop:

  • Provides a basic understanding of fundraising, reviews common misperceptions, and outlines core fundraising principles
  • Helps you understand donors’ motivations and expectations
  • Explores how you can contribute to your organization’s fundraising success
  • Familiarizes you with the fundraising cultivation and solicitation process
  • Prepares you for initial donor calls and visits
  • Reviews the importance of building ongoing relationships with donors
  • Develops strategies for your fundraising endeavors

Course content can be customized upon request.