I’m embarrassed to ask for a hand-out.
Language has not been kind to fundraising. In the statement above, I used the phrase “hand-out” instead of “gift” to point out the subtle way these unflattering phrases have snuck into our vocabulary. And “hand-out” is mild compared to some terms we’ve been conditioned to accept — “hit them up” and “twist their arm” come to mind. Even some references to “begging” have become common. So, who could blame someone for having their misgivings about asking for a gift? By using these uncomplimentary descriptions, we are perpetuating a corrosive fundraising culture. We first need to be aware of these words and then reject the notion that fundraising is, in some way, unsavory.
Second, a gift is not a hand-out. Donors give of their own volition. There may be many reasons why they give, but virtually all consider it a privilege. And that realization is critical for changing a reluctant fundraiser’s mindset.
If you believe in your cause, there really is no need for embarrassment. Tap into what interests you and then discuss that with the prospective donor. Share your enthusiasm, not your embarrassment.
Revised fundraising mindset(s):
- I understand the power of words, and will reject language that taints the fundraising process.
I believe in my cause and would like to share my interest with others. It is not embarrassing to discuss something that is important and can make an impact