It’s ironic. Money is the very currency that drives success in fundraising, yet we rarely consider how deeply our money mindset shapes behavior. It filters our perceptions of life, affecting whether we see things through an abundance lens or a scarcity lens. And this influences our attitudes toward fundraising, determining how (or even if) we ask for money. As consequential as the subject is, we rarely think about it, much less discuss it.
But perhaps it’s time for a little introspection. To do this, explore your personal money stories. What messages did you internalize as a child, and how have these shaped your money narrative? What do you need to acknowledge? And how can you reset the emotional impact—feelings of guilt, fear, shame or envy—that money plays in your life?
Fellow fundraisers, dive a little deeper and consider these questions:
- Do you feel it’s gauche or rude to discuss money?
- Are you projecting your money beliefs onto donors? For instance, if you consider a certain sum of money prohibitively large, would it deter you from exploring that giving option with a donor?
- Do you believe the organization you work for “deserves” the gift in question? Perhaps you consider your nonprofit too small to compete with larger, more established organizations.
- Do your anxieties lead to procrastination or even avoidance of money-related topics?
- Does envy or intimidation affect your ability to interact with a donor and to engage with them authentically?
- Do you feel insecure about your financial literacy, and does this prevent you from discussing money issues with donors?
If you struggle with this last question, educate yourself. Learn how to read spreadsheets or listen to podcasts on investment. Familiarize yourself with the topics you avoid. You may not become an expert, but your acquired knowledge will help neutralize the shame or fear around the subject.
If you struggle with any of the other questions, reassess your money stories and determine whether you are open to a new way of thinking. Choose abundance over scarcity. Don’t be afraid to discuss money, but do it with the utmost respect. And believe that your cause is worthy of good fortune.